I’m a brand enthusiast, strategic thinker, and passionate creative — with a soft spot for sharp positioning, thoughtful collaboration, and teams that enjoy building things together.
I thrive where curiosity beats ego, where strategy and creativity work hand in hand, and where marketing isn’t decoration — but a growth engine with real business impact.
Outside of work, you’ll often find me defending the goal for SC Falco Subbuteo, a club I actively support for its commitment to inclusion, community, and environmental responsibility. Away from screens, I recharge through woodworking, and whenever possible, I return to Ireland for perspective and inspiration.
When I’m not doing any of that, I’m usually trying not to fall off my skateboard (again), collecting coffee cups with misspelt names, or walking my dog through Berlin.
Marketing is my craft.
Creativity is my language.
Building brands that matter is what I do best.
CAREER SNAPSHOT
Leading Marketing at PAPER & TEA
2024–present
Leading the end-to-end marketing function for a multi-market lifestyle brand.
Ownership of brand strategy, campaign architecture, creative operations, and cross-functional alignment across marketing, product, retail, and commerce — with a clear focus on scalable growth and efficiency.
Freelance Consultant — Strategy & Leadership
2023–2024
Advising brands and teams on strategic positioning, campaign frameworks, and creative leadership.
Facilitated workshops, strategic sprints, and senior sparring to sharpen brand direction and executional clarity.
Head of Brand & Content — DR SMILE
2022–2023
Owned global brand and content strategy across markets, balancing brand building and performance in a regulated, medically sensitive category.
Built an integrated brandformance model across TV, digital, CRM, social, and offline touchpoints.
Team Lead Brand Communications DACH — HelloFresh
2019–2021
Led brand storytelling and campaign strategy for the DACH region.
Shifted brand communication from functional to emotionally relevant, while strengthening mid-funnel performance through scalable creative platforms.
Team Lead Marketing — INFARM
2019
Led marketing strategy during a high-growth phase, aligning brand, communication, and go-to-market priorities within a fast-scaling, mission-driven organisation.
Senior Specialist Digital Marketing — Zalando
2016–2019
Key contributor to employer brand and digital marketing strategy at scale.
Co-developed the global EVP, led the career site relaunch, and delivered employer brand storytelling that supported the hiring of 3,000+ tech roles, recognised with international awards.
Earlier Career — Agency & Brand Foundations
Built a strong foundation in brand, digital, and creative strategy across leading agencies and brands, including:
Scholz & Friends · TBWA · Draftfcb · Yours Truly · Social Markets · J.J. Darboven · Upstream Connections · Trilux
AWARDS & CERTIFICATIONS
LOVIE Award (Silver) — Best Digital Video Campaign
EBMA Award (Gold & Silver) — Employer Brand Excellence
Volate Leadership Program — Leadership certification focused on building high-performance teams