Not great at selfies —
very good at scaling brands.
Marketing Leader · Brand Strategist · Creative at heart
I build brands people love, teams that thrive, and marketing engines that deliver measurable business results.
Hi, I’m Yvonne — a Berlin-based marketing leader with 15+ years of experience transforming brands, scaling teams, and driving growth across FMCG, DTC, retail, and tech.
I combine strategic clarity with creative ambition, turning insights into campaigns that move minds and metrics. I love building high-performing teams, shaping brand narratives, and designing marketing infrastructures that make companies grow — sustainably, cross-functionally, and with measurable impact.
Whether navigating hypergrowth, repositioning established brands, or leading international rollouts, I bring the mix of vision, empathy, and operational excellence needed to move a business forward.
Zalando
HelloFresh
Infarm
DrSmile
Scholz&Friends
J.J. Darboven
Euro Business College
Dublin Business School
Zalando HelloFresh Infarm DrSmile Scholz&Friends J.J. Darboven Euro Business College Dublin Business School
Some stations on my path
Marketing Leadership & Growth
Building and leading marketing teams, shaping go-to-market strategies, aligning KPIs with company objectives — while pragmatically exploring data and LLM tools to improve decision-making and efficiency.
Brand Strategy & Positioning
Developing brand platforms, claims, and frameworks that resonate across markets. Turning research and insights into differentiating narratives with clear commercial impact.
Creative Strategy & Integrated Campaigns
Conceiving and steering 360° campaigns — from TVC to performance assets — with a sharp eye for storytelling, messaging consistency, and measurable results.
Team Building, Culture & Org Development
Scaling cross-functional teams, establishing creative operations, coaching talent, and cultivating environments where collaboration and innovation come naturally.